Strategy that holds up in everyday work.
From defining the goals to the point where the strategy really takes hold, across all industries, in corporations and mid-sized companies alike.
Simply projecting past growth is no longer enough
Technological, economic, political and social conditions are changing ever faster. Every company has to question itself strategically again and again and reposition itself.
Read the full thought
Strategy work is becoming ever more important and necessary. Technological, economic, political and social conditions are changing faster and with stronger amplitudes. Linearly projecting steady growth as the goal for the future is no longer enough. Every company has to question itself strategically again and again and (re)position itself. That is why it is essential to have a reliable and effective navigation system: the strategy.
What makes your strategy effective
01
Strategic management
Goal system, initiative portfolio and steering logic, well-founded and workable.
Together we sharpen your strategy: well-founded, aligned with the market and built so that it can actually be implemented. Including goal system, initiative portfolio and steering logic.
02
Organisational development
Aligning structures, roles and culture so that the strategy is carried.
Aligning structures, roles and culture so that the strategy is carried. Employees are strengthened, because their development is the strengthening of the organisation.
03
Hoshin Kanri
Systematically cascading strategic goals into operational measures.
Systematically cascading strategic goals into operational measures, with clear prioritisation, responsibilities and end-to-end tracking.
04
Business model assessment
Testing viability, finding fields of innovation, evaluating new options.
We test the viability of your business model, identify fields of innovation and evaluate new options, including with a view to AI-driven value creation.
05
Restructuring
In critical phases we create clarity: pragmatic and fast.
In critical phases we create clarity: analysis, action plan and implementation control, pragmatic, fast and focused on stability.
06
Sustainability & ESG
Credible goals, measurable metrics, real anchoring.
Sustainability as part of the strategy: credible goals, measurable metrics and an anchoring that is more than a report.
Strategies fail in their implementation.
Three phases, eight building blocks
Our strategy toolkit covers all relevant phases of the strategy process. Select a phase to see what we work on with you there.
This is about understanding: market, competition and your own company in interplay.
In detail
Strategic analysis is about understanding. This is achieved through a stocktaking in the field between market, competition and your own company (internal analysis). Alongside common market and competitive analyses, we use our DCG business model assessment for this.
The vision of the management and the insight of the leadership team together create clarity and direction.
In detail
Based on the stocktaking, a company-specific strategy can now be developed. Through this, and through combining the vision of the management with the insight of the leadership team, clarity and direction are created.
Together we shape the strategy with you so that it secures both the decisive competitive advantage in the market and its feasibility within the organisation. We verify the interplay of strategy and business model, or jointly develop and evaluate the adjustments needed. For this we use methods such as the Balanced Scorecard, the Business Model Canvas and Hoshin Kanri.
After development, it is sustainable implementation that decides. For this we recommend a hybrid approach combining Hoshin Kanri and OKR.
In detail
After a strategy has been successfully developed, sustainable implementation is what matters most. This calls for an established method for strategy work and for a systematic management process. We recommend a hybrid approach that optimally combines the Hoshin Kanri and OKR methods. This ensures a transparent, measurable and coordinated strategy plan with consistent goal alignment, anchored cross-functionally with unambiguous responsibilities. The operationalisation of the goals and the necessary dynamic adaptability are ensured by our agile Total Strategy Management approach.
Analyse independently. Implement together.
Strategies only take effect when they are anchored in the organisation as a guide to action.
- ✓Honest analysisFacts instead of slides: we name what really counts.
- ✓Workable conceptsSolutions that fit your organisation and your reality.
- ✓Implementation as a teamSenior-junior model: experienced and efficient at once.
Our consulting approach in detail
We shape effective strategies with you and safeguard their successful implementation in your organisation. DCG strategic management provides a comprehensive framework that secures consistent alignment and effective implementation. We cover the strategy process holistically: from strategic analysis through to strategy development.
Drawing on the experience of numerous strategy projects in corporations as well as mid-sized companies, from supervisory board to operations, and on our continuous internal competence work including academic work, we can offer a broad, industry-independent portfolio of strategy consulting. The interplay of strategy with your corporate values, culture and assets is therefore particularly important to us.
Our strategy toolkit covers all relevant phases of the strategy process. At the start of our work together we will identify the priorities that matter to you.
How solid is your strategy today?
1. Does your leadership team know the strategic priorities for the next 12 months?
2. Are day-to-day decisions aligned with the strategy?
3. When did you last review the strategy together with your team?
Talk directly to our experts

Clara Büttner
Strategic Management. Clara Büttner is happy to take the time for a no-obligation initial conversation about your current challenges.

Ina Siegel
Strategic Management. Ina Siegel is happy to take the time for a no-obligation initial conversation about your current challenges.