{"id":5085,"date":"2020-11-20T17:41:07","date_gmt":"2020-11-20T16:41:07","guid":{"rendered":"https:\/\/www.drescher-consulting.de\/?page_id=5085"},"modified":"2026-07-12T19:11:00","modified_gmt":"2026-07-12T17:11:00","slug":"product-management","status":"publish","type":"page","link":"https:\/\/www.drescher-consulting.de\/en\/consulting\/product-management\/","title":{"rendered":"Product Management"},"content":{"rendered":"\n<!-- BLOCK: Page-Hero -->\n<section class=\"page-hero\">\n  <div class=\"container\">\n    <div class=\"narrow\">\n      <div class=\"crumbs\"><a href=\"https:\/\/www.drescher-consulting.de\/en\/\">Home<\/a> \u00b7 Consulting \u00b7 Product Management<\/div>\n      <span class=\"eyebrow\">Consulting<\/span>\n      <h1>Product management that hits the market<\/h1>\n      <p class=\"lead\">Your products are the reason your company exists \u2014 without them, there is no revenue. Together with you, we build product management that puts your customers at the centre and consistently aligns your portfolio with the market and customer value.<\/p>\n      <div class=\"hero-cta\" style=\"margin-top:1.6rem\">\n        <a class=\"btn btn--primary\" href=\"https:\/\/www.drescher-consulting.de\/en\/contact\/\">Get in touch <span class=\"arrow\">\u2192<\/span><\/a>\n        <a class=\"btn btn--ghost\" href=\"https:\/\/www.drescher-consulting.de\/en\/consulting\/\">View all consulting fields<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BLOCK: Leistungen -->\n<section class=\"section\">\n  <div class=\"container\">\n    <div class=\"sec-head reveal\">\n      <span class=\"eyebrow\">Services<\/span>\n      <h2>Portfolio, market and profitability in view<\/h2>\n      <p class=\"lead\">We consistently align your product portfolio with your customers while keeping quality and sustainability in view \u2014 backed by many years of experience in the product creation processes of a wide range of industries.<\/p>\n    <\/div>\n    <div class=\"grid grid-3\">\n      <article class=\"card reveal\">\n        <h3>Strategy &#038; market entry<\/h3>\n        <p>With market entry strategies as well as market and portfolio analyses, we give your product decisions a solid foundation.<\/p>\n      <\/article>\n      <article class=\"card reveal\">\n        <h3>Portfolio &#038; planning<\/h3>\n        <p>We shape and optimise your product portfolio and plan your product programme \u2014 always with an eye on quality and sustainability.<\/p>\n      <\/article>\n      <article class=\"card reveal\">\n        <h3>Assessment &#038; benchmark<\/h3>\n        <p>With profitability analyses, benchmarks and product\/market data analyses, we help you prioritise on a sound basis.<\/p>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BLOCK: Vorgehen + Lebenszyklus -->\n<section class=\"section section--soft\">\n  <div class=\"container\">\n    <div class=\"split\">\n      <div>\n        <span class=\"eyebrow\">Our approach<\/span>\n        <h2>From target-actual comparison to action plan<\/h2>\n        <p>We compare your goals with your current situation, identify improvement potential together with you and derive concrete action plans from it. We implement these with integrated project management.<\/p>\n        <ul class=\"feature-list\">\n          <li><span class=\"fi\">\u2713<\/span><span><strong>Target-actual comparison<\/strong>Objectives and starting point transparently set side by side.<\/span><\/li>\n          <li><span class=\"fi\">\u2713<\/span><span><strong>Unlock potential<\/strong>Identify and prioritise improvement potential.<\/span><\/li>\n          <li><span class=\"fi\">\u2713<\/span><span><strong>Implementation<\/strong>Realise action plans with integrated project management.<\/span><\/li>\n          <li><span class=\"fi\">\u2713<\/span><span><strong>Entire life cycle<\/strong>Support from development through aftersales to recycling and second-life concepts \u2014 with automotive expertise.<\/span><\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"split-media reveal\" aria-hidden=\"true\">\n        <div class=\"media-box soft\">\n          <svg width=\"120\" height=\"120\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M3 3v18h18\"\/>\n            <path d=\"M7 14l3-3 3 2 4-5\"\/>\n          <\/svg>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BLOCK: Ansprechpartner -->\n<section class=\"section section--soft\">\n  <div class=\"container\">\n    <div class=\"sec-head reveal\" style=\"margin-bottom:30px\">\n      <span class=\"eyebrow\">Personal contact<\/span>\n      <h2>Your contact<\/h2>\n    <\/div>\n    <div class=\"people-contact\">\n      <article class=\"contact-person reveal\">\n        <div class=\"cp-photo\"><img decoding=\"async\" src=\"http:\/\/www.drescher-consulting.de\/wp-content\/themes\/drescher-v3\/assets\/img\/team\/jochen-kapp.jpg\" alt=\"Jochen Kapp\" loading=\"lazy\"><\/div>\n        <div class=\"cp-meta\">\n          <h3>Jochen Kapp<\/h3>\n          <div class=\"role\">Product Management<\/div>\n          <div class=\"cp-links\">\n            <a href=\"mailto:jochen.kapp@drescher-consulting.de\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\/><path d=\"M22 6l-10 7L2 6\"\/><\/svg>jochen.kapp@drescher-consulting.de<\/a>\n            <a href=\"tel:+491742397279\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72c.13.96.36 1.9.7 2.81a2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45c.91.34 1.85.57 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg>+49 174 239 7279<\/a>\n                      <a class=\"btn-book\" href=\"https:\/\/outlook.office.com\/bookwithme\/user\/84007673-08c6-4597-96ff-e64996b73615@drescher-consulting.de?anonymous&amp;ismsaljsauthenabled&amp;ep=plink\" data-booking=\"jochen.kapp@drescher-consulting.de\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M16 2v4M8 2v4M3 10h18\"\/><\/svg>Book a meeting<\/a>\n          <\/div>\n        <\/div>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BLOCK: CTA-Band -->\n<section class=\"section\">\n  <div class=\"container\">\n    <div class=\"cta-band reveal\"><div class=\"inner\">\n      <div><h2>Let&#8217;s move your product portfolio forward<\/h2><p>Let&#8217;s uncover your potential together and plan the next concrete steps.<\/p><\/div>\n      <a class=\"btn btn--on-ink\" href=\"https:\/\/www.drescher-consulting.de\/en\/contact\/\">Arrange an intro call <span class=\"arrow\">\u2192<\/span><\/a>\n    <\/div><\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Customer-focused product management: portfolio alignment, market and profitability analyses, and support across the entire product life cycle.<\/p>\n","protected":false},"author":17,"featured_media":3981,"parent":1948,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5085","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/pages\/5085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=5085"}],"version-history":[{"count":3,"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/pages\/5085\/revisions"}],"predecessor-version":[{"id":10730,"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/pages\/5085\/revisions\/10730"}],"up":[{"embeddable":true,"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/pages\/1948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/media\/3981"}],"wp:attachment":[{"href":"https:\/\/www.drescher-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=5085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}